Cold calling
Cold calling is defined as the solicitation of
business from a potential customers who have had no prior contact with the salesperson
conducting the call. Cold calling is used to attempt to convince potential
customers to purchase either the salesperson’s product or service. Cold calling
is generally referred to as an over-the-phone process, making it a source of
telemarketing, but can also be done in-person by door-to-door salespeople.
Though cold calling can be used as a legitimate business tool, scammers can use
cold calling as well.
Many countries have rules and regulations that
limit and control how, when and whom companies can cold call. These rules and regulations
are often implemented by government bodies that deal with telecommunication
laws in their specific country.
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